LEGO to team up with Epic Games
LEGO to team up with Epic Games
Just a few days ago, LEGO announced that they were teaming up with Epic Games, the developer of the wildly popular game Fortnite, to create a metaverse for people of all ages to enjoy. This could lead to a new LEGO theme, brick-based additions to Fortnite, and other cool stuff. One thing to note: although these two giants are planning the metaverse to be family-friendly, Epic's biggest asset, Fortnite, isn't. I'm not sure how this is gonna turn out, but one thing is for certain: there won't be much Fortnite involved.
This is huge not just because of Epic but because of Epic's partnerships. STAR WARS, NBA, you name it, are a key part of Fortnite. If we do get Fortnite sets, there will probably be minifigs supposed to be characters from sponsorships. That means that John Wick, Stranger Things, Nike, Rocket League, Ghostbusters, Halo, The Walking Dead, G.I Joe, and much more will be appearing in these new kits.
'Metaverse' is basically a digital universe in which people interact. I'm sure that LEGO will be pursuing more ambitious projects in the future. Not only is this a collaboration, it's a strategic move. This is just step one to digitalising and opening up to new markets, which will become more dominant in the future, and LEGO wants to join this group of developers who are hopping on the train as well.
This will for sure lead to new products and experiences, but what do you think? Good or bad? I'm not such a fan of the conceptualized metaverse myself. In my view, this new focus will lead to less sets and more screen. Anyway, this is basically the spill on what's just happened. I think that this is one of the only collaborations that LEGO have ever done, so I hope it turns out well. I'm just wishing that the sets don't go down in quality because of this.
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